Tuesday, March 3, 2009

Marketing Tips To Attract Kids

  • In order to attract kids you first have to understand how kids think. Make sure that your staff attending your kid customers knows they should address kids as what they are. Kids think with urgency and when they have something in mind, they want it at the same moment; they are not willing to wait. So now you need to think like a kid. Remember your childhood and think of the things that make you smile and laugh and things which will be useful to you for fun making. When marketing to kids, be a kid.
  • Make your products visible to kids so that they can have a feel of that. When you go to shopping mall you generally see that the last shelf contains all the items related to kids like toys, chocolates etc. Have a contest, with the prizes.
  • Be kid-friendly. Tell them to come back over and over again...they will listen. Word of mouth advertising continues to be one of the most powerful tools in any business. Allow kids to carry your message.
  • The thoughts of kids are very imaginative and creative. They like things which are different and attractive. They have very wild imagination. Like you would have observed in a movie called Taare zammen par that when the Kid is being given a test paper to solve Math’s question there we see that he goes into his own wild imagination to solve one problem. So u can keep in your display set the toys which attract the children and are really creative.
  • To attract the kids you can even demonstrate how the toy works and by seeing that kids feel really happy and they do enjoy and once the product is into their mind then the kids will make sure that they have that product is in their hands.
  • Kids love to learn about other cultures and new things. They often picture themselves in other places, countries and dream about traveling through planes, cars, boats, etc. So you can also project such things.
  • Make sure that the item you are selling is kids friendly so that it can be operated by kids easily. Items that may have a wind-up, pull-back, press-n-go, etc. mechanism are great. If you choose an item that requires the motor skills of a 25-year-old to operate, you will end up with a very frustrated young customer.
  • Kids love to learn and to share information. If you have the chance to buy a toy with a bilingual insert card, do it! Kids love to learn about other languages and cultures.
  • Dinosaurs: Yes, these are not extinct in kids’ minds. They are one of the most popular things which kids would like to have with them.

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