- In order to attract kids you first have to understand how kids think. Make sure that your staff attending your kid customers knows they should address kids as what they are. Kids think with urgency and when they have something in mind, they want it at the same moment; they are not willing to wait. So now you need to think like a kid. Remember your childhood and think of the things that make you smile and laugh and things which will be useful to you for fun making. When marketing to kids, be a kid.
- Make your products visible to kids so that they can have a feel of that. When you go to shopping mall you generally see that the last shelf contains all the items related to kids like toys, chocolates etc. Have a contest, with the prizes.
- Be kid-friendly. Tell them to come back over and over again...they will listen. Word of mouth advertising continues to be one of the most powerful tools in any business. Allow kids to carry your message.
- The thoughts of kids are very imaginative and creative. They like things which are different and attractive. They have very wild imagination. Like you would have observed in a movie called Taare zammen par that when the Kid is being given a test paper to solve Math’s question there we see that he goes into his own wild imagination to solve one problem. So u can keep in your display set the toys which attract the children and are really creative.
- To attract the kids you can even demonstrate how the toy works and by seeing that kids feel really happy and they do enjoy and once the product is into their mind then the kids will make sure that they have that product is in their hands.
- Kids love to learn about other cultures and new things. They often picture themselves in other places, countries and dream about traveling through planes, cars, boats, etc. So you can also project such things.
- Make sure that the item you are selling is kids friendly so that it can be operated by kids easily. Items that may have a wind-up, pull-back, press-n-go, etc. mechanism are great. If you choose an item that requires the motor skills of a 25-year-old to operate, you will end up with a very frustrated young customer.
- Kids love to learn and to share information. If you have the chance to buy a toy with a bilingual insert card, do it! Kids love to learn about other languages and cultures.
- Dinosaurs: Yes, these are not extinct in kids’ minds. They are one of the most popular things which kids would like to have with them.
Tuesday, March 3, 2009
Marketing Tips To Attract Kids
Business Etiquettes
- Make sure to treat each person you interact with such as a secretary or a janitor, no matter what his or her position in the corporation, with respect and make it a rule to be pleasant to everybody no matter what the situation is.
- Let people know that you appreciate what they do which will boost morale and improve work quality.
- Keep records of people who matter to you and acknowledge if they receive a promotion and wish them on their birthdays.
- When organizing meetings make sure that all the participants know about the schedule, the objective of the meeting, matter that is to be discussed and the expected duration of the meeting.
- Distribution of minutes and summaries of meetings and thanking each participant after meetings is a basic courtesy.
- Always return calls, if you are unable to answer have a polite message on the answering machine that will be returned at the earliest. Never be rude or impatient with anyone on the phone.
- Never make anyone wait, be it an employee or employer, or a business acquaintance. Never be late for a meeting or for work.
- Dress is also a very important aspect in maintaining good business etiquette. Businessmen have to appear impeccably groomed
- Women have to dress appropriately and take care that they do not give a wrong impression to their colleagues. Proper care taken can avert a lot of embarrassment.
- Make sure your employees practice good etiquettes to customers and to each other to be able to work in a friction free atmosphere. Smiling courteous service will definitely help improve business and make a customer become regular.
1. Business Etiquette Mistake #1: A Poor Introduction: A handshake is the first impression another person gets of you in the business world. Fumbling here might mean that you're judged to be an undesirable candidate for a job, partner for a business venture, or employer for a promotion. Remember, in the business world, every time you see a career acquaintance both inside and outside of the office, you'll be shaking hands, meaning that your whole business life will be filled with mini introductions. A firm handshake is first and foremost important. If you have a weak handshake, you may come off as a weak businessperson. In addition, stand up to shake someone's hand if you have been sitting and make eye contact. When you are meeting someone for the first time, it is also proper etiquette to repeat his or her name, which will help you remember the name for later as well. Forgetting someone's name is a sure way to make a bad impression!
2. Business Etiquette Mistake #2: Drinking Too Much: At business functions like dinners, holiday parties, and social hours, it is common for the company to pay for an open bar. Even if there is not an open bar, a cash bar or wine may be available. Whatever the case, avoid having more than one or two drinks. These events are meant to be a time for networking; if you want to get drunk, go out to the bar with your friends on the weekend. By drinking too much, you'll come off as unprofessional and you may be labeled as uncommitted to the company. It may also lead you to saying things that you shouldn't say, and it can even be dangerous if you choose to drive home afterwards. Avoiding the consumption of alcohol altogether is the best bet, but if the situation presents itself, exercise a little self control and minimize the number of drinks you have.
3. Business Etiquette Mistake #3: No Table Manners: People are often intimidated by business dinners at fancy restaurants, but if you keep just a few basic rules in mind, you'll eloquently survive any meal. Start with learning what silverware to use. In general, start from the outside and work in, saving the fork and spoon at the top of your plate for dessert. The ladies at your table should be served first, but even if they aren't, wait until everyone at the table has their food before you begin eating. Of course, keep you napkin on your lap, and thank a server who refills your glass.
4. Business Etiquette Mistake #4: Forgetting Your Manners During Emails: As communication technology changes, there are more and more business etiquette rules to keep in mind. One of the biggest mistakes the people make in regards to business etiquette is writing emails that are too casual or inappropriate. Today, email is the communication method of choice, whereas once paper memos were sent. When you're writing any email, use care to keep it professional and polite. In fact, you should think of an email as you would a typical letter. Always address it to the person receiving the email, use proper grammar and spelling, and close with your full name and contact information. In addition, avoid using your office email to send other in the office funny, cute, sentimental, personal or chain emails. If you want to send these kinds of emails, get a free Yahoo!, Google, or MSN email account and use that. Your company email should only be used for professional purposes, like sending memos or asking questions about work-related projects.
5. Business Etiquette Mistake #5: Being Too Casual With Superiors: Lastly, one of the worst - if not the worst - business mistakes you can make is treating your superiors as friends. While some bosses and employees become very close, this is not the rule, and you should always treat your relationship as one that is strictly for business. Do not call someone by his or her first name until prompted to do so, and do not assume that you can take liberties without asking permission, even if it was not a problem in the past. The key is professionalism. Recognize how you're like to be treated were you the boss, and show your superiors that same respect. And who knows? If you avoid this top five business etiquette mistakes, you might actually be that boss someday!
Business Etiquettes
- Make sure to treat each person you interact with such as a secretary or a janitor, no matter what his or her position in the corporation, with respect and make it a rule to be pleasant to everybody no matter what the situation is.
- Let people know that you appreciate what they do which will boost morale and improve work quality.
- Keep records of people who matter to you and acknowledge if they receive a promotion and wish them on their birthdays.
- When organizing meetings make sure that all the participants know about the schedule, the objective of the meeting, matter that is to be discussed and the expected duration of the meeting.
- Distribution of minutes and summaries of meetings and thanking each participant after meetings is a basic courtesy.
- Always return calls, if you are unable to answer have a polite message on the answering machine that will be returned at the earliest. Never be rude or impatient with anyone on the phone.
- Never make anyone wait, be it an employee or employer, or a business acquaintance. Never be late for a meeting or for work.
- Dress is also a very important aspect in maintaining good business etiquette. Businessmen have to appear impeccably groomed
- Women have to dress appropriately and take care that they do not give a wrong impression to their colleagues. Proper care taken can avert a lot of embarrassment.
- Make sure your employees practice good etiquettes to customers and to each other to be able to work in a friction free atmosphere. Smiling courteous service will definitely help improve business and make a customer become regular.
1. Business Etiquette Mistake #1: A Poor Introduction: A handshake is the first impression another person gets of you in the business world. Fumbling here might mean that you're judged to be an undesirable candidate for a job, partner for a business venture, or employer for a promotion. Remember, in the business world, every time you see a career acquaintance both inside and outside of the office, you'll be shaking hands, meaning that your whole business life will be filled with mini introductions. A firm handshake is first and foremost important. If you have a weak handshake, you may come off as a weak businessperson. In addition, stand up to shake someone's hand if you have been sitting and make eye contact. When you are meeting someone for the first time, it is also proper etiquette to repeat his or her name, which will help you remember the name for later as well. Forgetting someone's name is a sure way to make a bad impression!
2. Business Etiquette Mistake #2: Drinking Too Much: At business functions like dinners, holiday parties, and social hours, it is common for the company to pay for an open bar. Even if there is not an open bar, a cash bar or wine may be available. Whatever the case, avoid having more than one or two drinks. These events are meant to be a time for networking; if you want to get drunk, go out to the bar with your friends on the weekend. By drinking too much, you'll come off as unprofessional and you may be labeled as uncommitted to the company. It may also lead you to saying things that you shouldn't say, and it can even be dangerous if you choose to drive home afterwards. Avoiding the consumption of alcohol altogether is the best bet, but if the situation presents itself, exercise a little self control and minimize the number of drinks you have.
3. Business Etiquette Mistake #3: No Table Manners: People are often intimidated by business dinners at fancy restaurants, but if you keep just a few basic rules in mind, you'll eloquently survive any meal. Start with learning what silverware to use. In general, start from the outside and work in, saving the fork and spoon at the top of your plate for dessert. The ladies at your table should be served first, but even if they aren't, wait until everyone at the table has their food before you begin eating. Of course, keep you napkin on your lap, and thank a server who refills your glass.
4. Business Etiquette Mistake #4: Forgetting Your Manners During Emails: As communication technology changes, there are more and more business etiquette rules to keep in mind. One of the biggest mistakes the people make in regards to business etiquette is writing emails that are too casual or inappropriate. Today, email is the communication method of choice, whereas once paper memos were sent. When you're writing any email, use care to keep it professional and polite. In fact, you should think of an email as you would a typical letter. Always address it to the person receiving the email, use proper grammar and spelling, and close with your full name and contact information. In addition, avoid using your office email to send other in the office funny, cute, sentimental, personal or chain emails. If you want to send these kinds of emails, get a free Yahoo!, Google, or MSN email account and use that. Your company email should only be used for professional purposes, like sending memos or asking questions about work-related projects.
5. Business Etiquette Mistake #5: Being Too Casual With Superiors: Lastly, one of the worst - if not the worst - business mistakes you can make is treating your superiors as friends. While some bosses and employees become very close, this is not the rule, and you should always treat your relationship as one that is strictly for business. Do not call someone by his or her first name until prompted to do so, and do not assume that you can take liberties without asking permission, even if it was not a problem in the past. The key is professionalism. Recognize how you're like to be treated were you the boss, and show your superiors that same respect. And who knows? If you avoid this top five business etiquette mistakes, you might actually be that boss someday!
Tuesday, February 24, 2009
Is Pub Culture really destroying the fabric of Indian Culture ?
Excuse me, but where does this moral culture really exist, except in the fantasies of those that the media are hyping up as India's moral brigade. In the small towns and villages of India ??? Where 10 times more women are raped and molested, abused, physically assaulted and mutilated for the mere crime of being a woman or a low caste ! There is no pub culture there. But there is a huge problem of alcoholism nevertheless.
Where young men are killed and hanged and young women are killed by their own families just because they fell in love and wanted to marry out of their caste. There is no pub culture there.
Alcoholism is a problem. No doubt. But there is more alcohol related domestic abuse against women in India by their husbands in their own homes than anywhere else. If any of the supporters of the moral policing would just care to g to one of the shelters for domestically abused women, they will know that the real problem with alcohol is not in the pub culture but at home.
And if India is progressing towards a country where men and women stand equal in jobs, status and financial independence, where we have had women as our Prime Ministers, Chief Ministers, and Cabinet Ministers, then why should men and women be treated as any different ? If drinking alcohol in a pub is immoral for a woman, they why is it morally OK for a man ?
I have seen too many families destroyed by alcoholism to be able to make a stand for excessive drinking. So what should one do ? Ban alcohol ? Lets get real. the very people who form the moral brigade will probably not go for that. Corrupt pockets are fed with that. State coffers rely on taxes on alcohol. And banning alcohol merely drives it underground, and gives the underworld goons a god sent opportunity to make money. Tourism collapses.
There must be checks and balances. But the answer is NOT to target the physically weaker sections of our people. Women. That is not moral policing. It is sheer cowardice.
And I cannot understand why the Chief Minister of Rajasthan has a problem with a girl and a boy holding hands ? He does not seem to have such a problem when the same hand raises itself in violence rather than affection.
Thursday, February 19, 2009
For Prelims
A. Narayan Rane
B. Sushil Kumar Shinde
C. Balasahib Vikhe Patil
D. Ashok Chavan
2. Who has recently become the second Indian woman to achieve the feat of breaking into the top 10 in the latest Badminton World Federation rankings?
A. Sania Nehwal
B. Madhumita Bisht
C. Shambhavi Bajaj
D. Aparna Popat
3. The prestigious United Nations Prize in the Field of Human Rights for 2008 has been given to seven people including
A. Sania Nehwal
B. Benazir Bhutto
C. Sister Dorothy Stang
D. Both B & C
4. India has recently signed a nuclear and space deal with
A. US
B. Russia
C. China
D. Taiwan
5. The author to win Booker Prize this year for his debut novel is
A. Kiran Desai
B. Salman Rushdie
C. Aravind Adiga
D. Arundhati Roy
6. IBSA stands for
A. India, Brazil and South Africa
B. International board of System Analysts
C. Indiana Baptist State Association
D. International Blind Sports foundation
7. The Muslim organization recently banned by the UN for being a terrorist outfit is
A. LeT
B. LTTE
C. Jamat-e-Dawa
D. Hizbul Mujahideen
8. Which among the following states does not have a legislative assembly of its own?
A. Goa
B. Mizoram
C. Punjab
D. Andaman & Nicobar Islands
9. The sand and rock bridge between India and Sri Lanka is known as
A. Howrah bridge
B. Adam’s bridge
C. Pamban Bridge
D. Mattancherry Bridge
10. Official residence of President of France is
A. Elysee Palace
B. Kremlin Palace
C. Topkapi Palace
D. The Palace of Grand Duke Nicolai
11. ‘AUROVILLE’ is
A. A Palace constructed in the memory of Aurobindo Ghosh
B. An Indian community center in New York
C. A garden housing newly developed hybrid plant varieties
D. World’s first international town sponsored by UNESCO
12. Bihu is the dance form of which state?
A. Assam
B. Sikkim
C. Meghalaya
D. Arunachal Pradesh
13. Who coined the word ‘asassination’?
A. Shakespeare
B. Rabindranath Tagore
C. Bernard Shah
D. Abraham Lincoln
14. World human rights day falls on?
A. December 1
B. December 10
C. December 17
D. December 19
15. Which vitamin will be lost while cooking?
A. A
B. B
C. C
D. D
16. In which year was the first modern Olympics conducted?
A. 1892
B. 1896
C. 1902
D. 1894
17. The World Environment Day is observed on the
A. 6th June
B. 5th June
C. 1st Dec
D. 10th Dec.
18. Name this Indian Tennis player who has turned Hollywood filmmaker?
A. Leander Paes
B. Mahesh Bhupathi
C. Vijay Amritraj
D. Ashok Amritraj
19. Who was the 1st ODI captain for India?
A. Ajit Wadekar
B. Bishen Singh Bedi
C. Nawab Pataudi
D. Vinoo Mankad
20. When was the first cricket Test match played?
A. 1873
B. 1877
C. 1870
D. 1788
21. India is the world's leading producer of this mineral...?
A. Gold
B. Silver
C. Mica
D. Iron
22. Which one of the following correctly describes AGNI ?
(A) A fighter plane
(B) A versatile tank
(C) A long-range missile
(D) A long-range gun
23. Which of the following companies of Indian origin has been placed amongst the World's seven Best Firms in Financial Sector ?
(A) IDBI Bank
(B) HDFC Bank
(C) Bajaj Capitals
(D) ICICI Bank
24. Who has been recently appointed as the ONGC Chairman?
A. R.S. Sharma
B. Subir Raha
C. Bimal Jalan
D. G.N. Bajpai
25. Which of the following countries is not a member of the SAARC?
A. China
B. India
C. Sri Lanka
D. Pakistan
26. Who alongwith Bill gates co-founded MicroSoft?
A. Steve Ballmer
B. Paul Allen
C. Jerry Yang
D. Steve Jobs
27. Who is the ISRO chief?
A. G Madhavan Nair
B. APJ ABDUL KALAM
C. L AIyyanga Nair
D. Ramakrishna Sharan
28. Who is the Chairperson of IIM Ahmedabad?
A. Vijaypat Singhania
B. NR NarayamMurthy
C. Bakul Dholakia
D. Arjun Kumar
29. Which company acquired the assets of Kinetic Motor Co. earlier last year?
A. Tata Motors
B. LML Motors
C. Mahindra &Mahindra
D. TVS Motor Vehicles
30. AOL stands for...
A. Arranged Outer Line
B. America Over LAN
C. Audio Over LAN
D. America Online
31. Which of the following places are known as the "Emerald Islands"?
A. Lakshadweep Islands
B. Daman & Diu
C. Maldives
D. Andaman & Nicobar Island
32. Rabindra Nath Tagore composed the National Anthem of?
A. India
B. India, Bangladesh and Nepal
C. India and Bangladesh
D. Bangladesh
33. Which former Indian President died as a result of a road accident?
A. R.Venkatraman
B. Rajendra Prasad
C. Faqruddin Ali Ahmed
D. Giani Zail Singh
34. What scientist discovered the radioactive element radium?
A. Isaac Newton
B. Albert Einstein
C. Benjamin Franklin
D. Marie Curie
35. Name the oldest mountain range of India...?
A. Himalayas
B. Nilgiris
C. Aravallis
D. Vindhyas
36. In Hindu mythology, who is the god of death?
A. Indra
B. Sarswati
C. Yama
D. Brahma
37. Which are three 'mukhupdesh' of Guru Nanak Sahib Ji ?
A. Kirt Karni,Naam Japna,Wand Chaakna
B. Kirt Karni,Naam Japna,Langar Chaakna
C. Mehnat Karni,Naam Japna,Wand Chaakna
D. Kirt Karni,Gurdwara jana,Wand Chaakna
38. Who among the following is the author of the book "Unaccustomed Earth" ?
A. Shobha De
B. Arundhati Roy
C. A. P. J. Kalam
D. Jhumpa Lahiri
39. The 6th Pravasi Bharatiya Divas-2008 was held in?
A. New Delhi
B. Mumbai
C. Bengalaru
D. Lucknow
40. What is the objective of eleventh Five Year plan (2007-12) ?
(a) Removal of Unemployment
(b) Inclusive growth
(c) Growth with social- justice
(d) Development of minorities
Answers:::
1) D
2) A
3) D
4) B
5) C
6) A
7) C
8) D
9) B
10) A
11) D
12) A
13) D
14) B
15) C
16) B
17) B
18) D
19) A
20) B
21) C
22) C
23) b
24) a
25) a
26) b
27) a
28) a
29) c
30) d
31) d
32) c
33) d
34) d
35) c
36) c
37) a
38) d
39) a
40) b
Friday, February 13, 2009
Entrepreneur or Business Owner - What is the Difference
The Business Opens
Kyle has an idea for a family restaurant he’d like to open. He’s done all the background work, figured out the business plan and is all set, except for the initial funding. His brother, Aaron, is a physician at the hospital. He’s been looking for some place to invest a bit of money and is willing to invest in the restaurant and allow his brother to take care of running it. They agree on details and the restaurant is opened. Unfortunately another family restaurant opens within a week on the same block. Both restaurants are struggling to stay afloat.
Kyle
Kyle has spent years planning for this restaurant. It is his dream and he has been spending sixteen hours a day there. He’s hired the best cooks and even dons an apron himself from time to time to see that his customers are happy. He wants this restaurant to succeed. As he sees it losing money daily, his thoughts turn to what he can do to make his restaurant stand out above the other one. Failure is not an option in his eyes.
Aaron
Aaron’s accountant comes to him concerned over the money he is losing on his investment. Aaron talks with his brother, explaining he had expected to profit from his investment. Aaron tries to convince Kyle to either close down the restaurant or change the focus so it is not in direct competition with the other family restaurant. He can’t understand why his brother would want to hold onto a failing business.
The Difference
Kyle is a business owner and Aaron is an entrepreneur. It doesn’t mater which individual does the actual day-to-day running of the business. The significant difference between a business owner and an entrepreneur is where their emotional investment is. A business owner wants the business to succeed. He will do everything he can to bring about this success. He won’t consider changing to another product. On the other hand, an entrepreneur wants to succeed. He doesn’t care what product or service will achieve this goal and is always willing to consider a complete different direction should one direction prove unsuccessful. Do you want your business to succeed or do you want to succeed?
This is what determines the answer to whether you are a business owner or an entrepreneur.
http://physicianentrepreneur.com/?p=565
Wednesday, February 11, 2009
Current Statistics for GD
BUSINESS WITH DIFFERENT COUNTRIES:::
South Africa - $6.2 billion trade